When was the last time that you actually clicked on a Facebook Ad?
I’ve been on Facebook for close to seven years now and I have not clicked on a single one. Not one.
Why Would you Pull Advertising from the Largest Social Media Site in the World?
If you’ve been keeping up with the news, you may have heard that recently General Motors pulled out of advertising with the social media giant after Facebook refused to let them run intrusive ads on homepages with their $10M budget. Why wasn’t GM ok with regular ads?
Turns out that Facebook ads take one whole year to get results.
Ads bought on Facebook reach burnout (or the time that they’re no longer effective at reaching the target market) after just seventy two hours.
It Just Doesn’t Add Up
Let’s put two and two together. So, you buy a Facebook ad for your product. Three days later, its reached all of its target audience, but you have to wait a year to see results from this ad? Yikes. I really can’t blame GM for pulling its advertising from Facebook. This just happened to occur around the same time as the IPO, which I’m sure casted some doubts on the feasibility of Facebook’s financial strategies.
Plus, Facebook ads are annoying as hell. I know that they have all my information and can tailor ads exactly to what I enjoy, but how much they can extrapolate my interests, hobbies, and what my friends like based on my profile data is a little scary.
I definitely won’t be purchasing ads from them anytime soon. The only thing I would think about doing anytime soon is getting rid of my Facebook account. That is, if I could break the habit.
Check out the link from Business Insider for more info.